Priorities

We carefully craft product solutions that satisfy three priorities:

Desirability considers the human element. From this perspective we ask why people would want this product and how they might use it. We consider the relationships between the product and the people it affects and the environment in which it will live.

Viability considers the stakeholders and context in which the product will live. From this perspective we consider the economics around the product and ensure a fit with the business model and the price point to ensure the product financially makes sense.

Feasibility considers the engineering requirements and constraints for the product. From this perspective we examine how this product could function and be produced by utilizing engineering principles and technology.

Our Process

Since every client and product is unique, we like to custom tailor the design process to fit each project using guidelines we’ve develop over the years.

We strongly believe in prototyping to test and validate proposed solutions. We utilize many types of prototypes throughout the design process depending on what information we need to extract from the testing. We strive to keep continuous dialog with representatives of each stakeholder throughout the process.

We use an iterative design process to balance the three over-arching considerations, generally following the process outlined below:

Product Formulation – Researching the market, industry, competing products and stakeholders we can really understand the context for the product. With this information we can begin to define the product requirements and features and craft specifications that guide the product development process. This phase helps to determine the “desirability” of the product.

Ideation and Concept Development – We can generate many ideas and concepts through sketching and model making. Through rapid prototyping and testing we can hone in on what the product will look like and how it will work. This phase attempts to formulate a product solution that is likely to satisfy the “desirability”, “feasibility” and “viability” goals.

Product Design and Engineering – This phase is geared toward working out the details of how the product works. Through rigorous engineering analysis and aesthetic refinement, the product begins to take shape. Typically this phase is finalized by delivering high-fidelity functioning prototypes that can be used for validation and market testing.

Design for Manufacturing and Assembly (DFMA) – Once a product is proven to be feasible, DFMA principals can be applied to optimize manufacturing and assembly costs. This phase is characterized by refining part geometry and materials for specific manufacturing processes, defining part tolerances and designing production tooling and specifying assembly processes. This is also typically a good time to secure vendors for production.

Product Launch – This phase is dedicated to providing the accompanying items required for selling the product. Photos and videos for marketing as well as product documentation like user manuals and trouble-shooting guides are typically created in this phase. Product packaging is also usually designed and sourced in this phase.

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