We are driven to invent, design and commercialize compelling, useful and environmentally responsible products. We work with individual inventors and large companies alike. By utilizing a prototype-intensive, iterative design process we can develop real product solutions r fast.
Good design starts with understanding. We dive deep into the problem space and context to derive insight that guides our thinking and process. Thorough investigation leads to clarity to determine the direction forward. Concept ideation creates options for the steps to achieve success.
Functional performance is key. With our knowledge of physics, materials and manufacturing, we work out the details of how the product will function and be produced. Using sophisticated CAD modeling, simulations and prototyping, we test and validate product designs and prepare them for production.
Function isn't enough. Beauty and meaning are human needs. These values are expressed by the appearance and interaction with the object. Through sketching, modeling, ergonomic studies and material selection, we arrive at aesthetic forms that embody the values we want to communicate.
The early phases of the design process aims to understand the product's purpose and context and then transitions into defining target specifications and generating a diversity of potential solutions. We utilize modern industrial design methods and technologies to create and refine concepts through an iterative process of making and testing until we produce outstanding solutions. The outcome is quality product concepts that meet functional and aesthetic goals.
We use sophisticated 3D CAD software to refine part geometry and explore materials, colors and textures. We can generate photo-realistic renderings that help stakeholders visualize the product and using digital fabrication technologies we can quickly build prototypes to evaluate user-interaction, ergonomics, aesthetics and product architecture to acquire valuable feedback early in the development process.
Every physical product requires mechanical design. Mechanical design determines the technical details about their geometry and tolerances, how they interact with each other and what they are made of. We validate our mechanical designs through both physical and digital prototyping, performing simulations and analysis to work through the details of the product design and assembly, engineering to ensure that the product meets target specifications and functions properly.
Many products today require a seamless integration of complex mechanical and electrical and software systems. Our team has the technical know-how and skills required to integrate electronics and firmware into the physical product. We have the ability to design and prototype PCBs and electronic assemblies in-house and use programming to embed digital intelligence and capabilities into the device.
Developing a product is a serious financial investment. We know that achieve financial viability, a product must be engineered and produced at an affordable price-point while preserving the design intent through to the final product. To help ensure this, we keep in-mind the manufacturability and assembly of the product throughout the development process and apply Design for Manufacturing and Assembly (DFMA) methodologies to minimize the production costs.
As designers of physical objects, we recognize our responsibility as stewards of Planet Earth. We consciously apply Design for Environment (DFE) methodologies in our product development efforts to minimize the environmental footprint. We strive to achieve product designs that are environmentally sustainable by using resources efficiently, specifying non-toxic and sustainable materials and by thoroughly considering the product's life-cycle.
We are dreamers that want to see positive change in the world. We believe that human experience can be improved and enriched through beautiful, thoughtful, quality objects. We understand that partnering with the right company can bring these ideas and concepts to life so we make our many of our product designs available for licensing.
Anthony E. - Partner at Poser, Inc.
Sherese S. - Innovator