We are driven to invent, design and commercialize compelling, useful and environmentally responsible products. We work with individual inventors, entrepreneurs, start-ups and large companies alike. By utilizing a prototype-intensive, iterative design process we can develop real product solutions really fast.
We can help businesses discover new product opportunities that fit their capabilities and business goals. We can craft beautiful products that fit their brand, expanding product offerings and delighting their customers.
By working closely with internal design teams, we can bring fresh perspectives and insight to help overcome design and engineering challenges. Leveraging our expertise, experience, and capabilities we can accelerate the development process.
We can help inventors create prototypes to validate and demonstrate their ideas for potential investors and licensee companies. We can help them turn their invention idea into a manufacturable product.
Anthony E. - Partner at Poser, Inc.
Good design starts with profound understanding. We dive deep into the problem space and context to derive insights that guide our thinking and decision process. Thorough investigation helps provide clarity through the design process. We utilize proven concept ideation methodologies to create different solution options.
Functional performance is key. With our knowledge of physics, materials and manufacturing, we work out the details of how the product will function and be produced. Using sophisticated CAD modeling, simulations and prototyping, we test and validate product designs and prepare them for production.
Function isn't enough. Beauty and meaning are human needs. These values are expressed by the appearance and interaction with the object. Through sketching, modeling, ergonomic studies and material selection, we arrive at aesthetic forms that embody the values we want to communicate.
In the early phases of the design process, we aim to understand the product's purpose and context. Once we have this, we can then focus on defining target specifications and generating a diversity of potential solutions. We utilize modern industrial design methods and technologies to create and refine concepts through an iterative process of making and testing until we produce outstanding solutions. The outcome is quality product concepts that meet functional and aesthetic goals.
We use sophisticated 3D CAD software to refine part geometry and explore materials, colors and textures. We can generate photo-realistic renderings that help stakeholders visualize the product and using digital fabrication technologies we can quickly build prototypes to evaluate user-interaction, ergonomics, aesthetics and product architecture to acquire valuable feedback early in the development process.
Every physical product requires mechanical design. Mechanical design determines the technical details about their geometry and tolerances, how they interact with each other and what they are made of. We validate our mechanical designs through both physical and digital prototyping, performing simulations and analysis to work through the details of the product design and assembly, engineering to ensure that the product meets target specifications and functions properly.
Many products today require a seamless integration of complex mechanical and electrical and software systems. Our team has the technical know-how and skills required to integrate electronics and firmware into the physical product. We have the ability to design and prototype PCBs and electronic assemblies in-house and use programming to embed digital intelligence and capabilities into the device.
Developing a product is a serious financial investment. We know that to achieve financial viability, a product must be engineered and produced at an affordable price-point while preserving the design intent as we navigate to create the final product. To help ensure this, we keep in-mind the manufacturability and assembly of the product throughout the development process and apply Design for Manufacturing and Assembly (DFMA) methodologies to minimize the production costs.
As designers of physical objects, we recognize our responsibility as stewards of Planet Earth. We consciously apply Design for Environment (DFE) methodologies in our product development efforts to minimize the environmental footprint. We strive to achieve product designs that are environmentally sustainable by using resources efficiently, specifying non-toxic and sustainable materials and by thoroughly considering the product's life-cycle.
We are dreamers that want to see positive change in the world. We believe that human experience can be improved and enriched through beautiful, thoughtful, quality objects. We understand that partnering with the right company can bring these ideas and concepts to life so we make our many of our product designs available for licensing.
Sherese S. - Innovator
While we love to work through the entire new product development process - from discovering opportunities and consumer insights, to designing and prototyping, to manufacturing and product launch - we can also help by stepping in and supporting your progress anywhere along the way. Here are a few examples of how we can work together:
Workshops: 1 - 5 days
Sometimes just getting an outside expert opinion can set a project back on course. We can consult with your team to understand your current project status, challenges and goals and provide insight and recommendations for how to overcome those challenges and guidance on how to move towards achieving goals. We can analyze your current concept or product design and provide guidance on how to improve features, functionality, usability, aesthetics and manufacturability. This can be particularly helpful for a team to get clarity and refocus.
Design Sprints: 1 - 6 weeks
A focused and intensive design sprint can help accelerate your development process to overcome obstacles and arrive at a viable outcome. Design sprints can be done at several key points in the product development process. A sprint performed at the start of the process can generate concepts and formulate product specifications. Design sprints are also helpful to quickly build a proof-of-concept prototype to demonstrate and evaluate a concept. Additionally, sprints can be helpful for a team to overcome a particular challenge and find a solution that allows the project to keep moving forward.
Full Product Development Cycles: 3-12+ months
If you are looking for a partner to help commercialize a physical product from initial concept all the way through product launch, we can do that to. We can navigate the entire product development process and help clients from start to finish.
Individual Services Performed as Needed:
Each client and project are unique. We strive to custom tailor our services to fit your needs and constraints.