Who we are

Dedicated. Creative. Competent.

We are a small team of talented people driven to help our clients invent, develop and commercialize compelling, useful and environmentally responsible products. 


We value user-centered design. We care about our impact on the environment. We stay up-to-date with modern design and engineering practices. We thrive in solving difficult problems. 


Devise Designs, LLC was founded in 2014 and headquartered in the Greater Atlanta Area. 


Founder & Owner, Lead Designer

Joshua Jameson is an innovator, an experienced physical product developer and systems thinker. With a background in industrial design, engineering and design thinking, he is an interdisciplinary designer, passionate about crafting products and solutions that make the world a little better to live in.  He holds a B.S. of Industrial Design from Georgia Institute of Technology.

Our Process

Understand. Create. Test. Repeat.

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We carefully craft product solutions that satisfy three priorities:

  • Desirability considers the human element. From this perspective we ask why people would want this product and how they might use it. We consider the relationships between the product and the people it affects and the environment in which it will live.


  • Viability considers the stakeholders and the financial context in which the product exists. From this perspective we consider the economics around the product and tailor it to fit a suitable business model to help ensure the product's financial health.


  • Feasibility considers the engineering requirements and constraints for the product. From this perspective we examine the functionality and manufacturability by utilizing engineering principles and technology.


Typical Product Development Phases:


  • Product Formulation – Researching the market, industry, competing products and stakeholders we can really understand the context for the product. With this information we can begin to define the product requirements and features and craft specifications that guide the product development process. This phase helps to determine the “desirability” of the product.


  • Ideation and Concept Development – We can generate many ideas and concepts through sketching and model making. Through rapid prototyping and testing we can hone in on what the product will look like and how it will work. This phase attempts to formulate a product solution that is likely to satisfy the “desirability”, “feasibility” and “viability” goals.


  • Product Design and Engineering – This phase is geared toward working out the details of how the product works. Through rigorous engineering analysis and aesthetic refinement, the product begins to take shape. Typically this phase is finalized by delivering high-fidelity functioning prototypes that can be used for validation and market testing.


  • Design for Manufacturing and Assembly (DFMA) – Once a product is proven to be feasible, DFMA principals can be applied to optimize manufacturing and assembly costs. This phase is characterized by refining part geometry and materials for specific manufacturing processes, defining part tolerances and designing production tooling and specifying assembly processes. This is also typically a good time to secure vendors for production.


  • Product Launch – This phase is dedicated to providing the accompanying items required for selling the product. Photos and videos for marketing as well as product documentation like user manuals and trouble-shooting guides are typically created in this phase. Product packaging is also usually designed and sourced in this phase.


Since every client and product is unique, we like to custom tailor the design process to fit each project using guidelines we’ve develop over the years. We strive to keep continuous dialog with representatives of each stakeholder throughout the process. 

Iterative Process 

We strongly believe in prototyping to test and validate proposed solutions. We utilize many types of prototypes throughout the design process depending on what information we need to validate through testing.